Follower gain and loss calculator
Separate new followers from the ones you lost to see your churn rate, retention and real growth.
Why gains and losses matter separately
Your follower count only moves by the difference between people arriving and people leaving. Two accounts can both grow by 50 in a month — one by gaining 60 and losing 10, the other by gaining 500 and losing 450. The second has a retention problem that the net number hides.
The formulas
| Metric | Formula |
|---|---|
| Net change | gained − lost |
| Churn rate | lost ÷ followers at start |
| Retention rate | (followers at start − lost) ÷ followers at start |
| Gross growth rate | gained ÷ followers at start |
| Net growth rate | (gained − lost) ÷ followers at start |
Where to get the numbers
Instagram's professional dashboard shows follows and unfollows for some periods. UnfollowWatch records each individual change, so its history gives you exact gained and lost counts — and the accounts behind them — for any date range.
Reading the results
- A churn rate that rises after a certain kind of post is a useful content signal.
- A sudden spike in losses is often a platform clean-up of inactive or fake accounts rather than people choosing to leave.
- See why Instagram follower counts drop for the common causes.
See who stopped following you
Create a free UnfollowWatch account in under a minute. No Instagram password, ever.